Materials are central to our sustainability principles - and we seek the highest standards. Not only are our materials incredibly soft, cosy and durable, but, vitally, they're produced in harmony with the planet and all life upon it. Naturally, we choose our materials carefully.

Wonder wool

Perfect for all seasons, wool is an exceptional natural fibre. It’s renewable, biodegradable, durable and naturally antibacterial – which means it rarely needs a wash, boosting its eco credentials.

Our wool is non-mulesed, 100% natural; or recycled, and comes only from certified farms in the UK (unless we’ve had a particularly harsh winter, then we source from New Zealand).

Happy sheep, happy people, happy planet.

Cotton only kinder

The cultivation of cotton relies heavily on natural resources, and particularly, water. And while organic cotton is far better for the environment and the welfare of the farmers, it still needs as much support from the environment.

Which is why we only use recycled cotton.

The fashion industry is a notorious polluter and care-free waster of natural resources. But in recent years textile recyclers have been repurposing this waste cotton, producing an exceptional upcycled fibre – one that’s lightweight, highly-breathable, and quick-drying.

Plus we only use pre-dyed recycled cotton, which is even better – less greenhouse gases, and far less water and energy than non-dyed recycled cotton.

The only downside is that recycled cotton is less readily available and so it comes at a premium.

But what price is our planet’s future?

Building better bonds

In an ideal world, we’d use nothing but natural fibres. In reality, recycled wool and cotton contain a small amount of viscose and acrylic; it’s key to the integrity of the materials, helping maintain form and durability.

In our blankets, the synthetic blend comes from recycled t-shirts. So, not bad. Our ambition, though, is to use marine waste instead. The technology exists, but, unfortunately, right now, it's not easily sourced in the UK.

The moment it is, we’ll incorporate it into our production - and take another small step toward the long-term stability of our oceans.